This was one of the banned adverts in 2008. The controversial Tiger Beer print campaign featured an Asian-looking ladyboy model as the third most desirable Asian "export".
There was an image of a bottle of Tiger Beer in the top left-hand corner labelled as "The Far East's most desirable export since 1932". In the foreground there was a large image of a ladyboy model wearing black stockings, knickers and a bra with a star saying "3rd" placed over his groin area.
The Advertising Standards Authority (ASA) said that the Tiger Beer ad was disrespectful to Asian culture, and the word "export" made a link to sex trafficking. ASA was concerned this print ad could "likely to cause serious or widespread offence".
The naughty Tiger Beer ad appeared on posters and in the Metro and sister freesheet paper London Lite.
But the beer company defended that the banned advert was meant to build on the heritage of the beer, presenting it in the context of "other recognised far eastern exports including ladyboys, tuk tuks, chop sticks and acupuncture. As for the talent in the banned ad, she was "representative of a cabaret performer rather than a prostitute or model".
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