From our banned adverts reports, the Advertising Standards Authority (ASA) has slammed the ad by Shell International. It is said Shell International has made a misleading claim over the company's investment in green technology.The controversial print ad appeared in the Financial Times in February, carried the headline "We invest today's profits in tomorrow's solutions". The ASA upheld two complaints by WWF that the ad cited two examples of investment which were not environmentally sustainable.
The ASA said the banned adverts must not be reprinted, and Shell said that it will not appear again. [source]
