Banned Adverts: Lexus And Climate Claims

banned adverts of lexus car over climate claimsHere is another one from our banned adverts collection on cars. This time is a national press advertising campaign for a Lexus RX 400h, hybrid four-wheel drive car. It has been banned because of the clime: "perfect for today's climate. (And tomorrow's) ... Driving the world's first luxury hybrid SUV makes environmental, and economic, sense ..."
There are complaints that the car advert misleadingly implied that it caused "little or no harm" to the environment and gave a misleading impression of the car's CO2 emissions in comparison with other vehicles".
Lexus said that it did not claim that the vehicle caused "little or no harm" to the environment, just that it was more environmentally friendly than standard premium SUV vehicles. Whatever it is, this one has shelved as one of those banned adverts. [source]
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