The latest banned magazine ads by Britain's Advertising Standards Authority are foundation products made by L'Oreal's Maybelline and Lancôme brands.
Britain's Advertising Standards Agency issued the ban after politician Jo Swinson complained about the two ads which featured "Pretty Woman" actress Julia Roberts and supermodel Christy Turlington.
Lancome new product called Teint Miracle foundation features the flawless face of Academy-award actress Julia Roberts. The Eraser by Maybelline is promoted by American model Christy Turlington.
The reason is the ads are misleading because of excessive airbrushing or too much retouching on the celebrities' faces in the ads.
As reported, L'Oreal admitted the photo used had been digitally manipulated and retouched.
These days most of the model faces used in glamor ads are heavily touched-up and digitally manipulation to make “overly perfected and unrealistic images”; especially the face and the body of female model or talent.[image:latimes.com]
